PhD José Mauro Nunes UERJ / FGV
Program Collaborator with the Brazilian Public and Business Administration School (FGV EBAPE), he lectures for the Master’s and Executive Education Programs (MBA and Post-MBA) and authored the following books: Design & Desenvolvimento: 40 Anos Depois (São Paulo: Editora Blucher, 2015, with Gabriel Patrocínio), Comportamento do Consumidor (Rio de Janeiro: Editora FGV, 2011), Pesquisa de Mercado (Rio de Janeiro: Editora FGV, 2011), Linguagem e Cognição (Rio de Janeiro: Editora LTC, 2006) and Comportamento do Consumidor e Pesquisa de Mercado (Rio de Janeiro: Editora FGV, 2006, 3rd edition). His research interests encompass the following fields: Marketing and Digital Marketing; Consumer Behavior and Market Research; Decision-Making; and Cognitive Psychology.